How to Set Up an Ads Campaign with Voolt Marketing
Are you tired of spending hours trying to figure out how to attract more customers, only to see little to no results?
In today’s digital age, visibility is everything, especially for small business owners like plumbers, electricians, and other tradespeople. If you’re running a home service business, you know that finding new customers can feel like a full-time job. The solution? Paid ads on platforms like Google, Facebook, and Instagram. But how to set up an ads campaign? If you’ve ever tried to set up a campaign yourself, you know it can quickly turn into a confusing and time-consuming process. This is where Voolt Marketing steps in.
This all-in-one platform is designed to simplify the entire process of setting up and running ads, especially for small business owners who don’t have the time or expertise to manage complex marketing strategies. In this post, we’ll take you through a step-by-step guide on how to set up an ads campaign with Voolt Marketing, why it’s ideal for small businesses, and how it can transform your customer acquisition process.
Key Takeaways
- Setting up an ads campaign with Voolt Marketing is fast, easy, and completely hands-off—perfect for busy business owners.
- Voolt creates and manages Google and Meta (Facebook/Instagram) ad campaigns tailored to your specific services and location.
- The process is automated with real-time data optimization, ensuring your ads reach the right people at the right time.
- You can start seeing leads as quickly as 2-4 weeks after launching a campaign, and Voolt’s continuous optimization ensures long-term success.
Why Ads Matter for Small Business Owners
In today’s competitive market, relying solely on word-of-mouth or organic search traffic isn’t enough to stay ahead. Paid advertising—specifically through platforms like Google and Meta—gives you the ability to target potential customers in your area who are actively searching for services like yours and increase the visibility of your business, driving new leads to your door.
Knowing How to Set Up an Ads Campaign is Crucial, but Not Everybody Knows It
However, setting up ads can be overwhelming. From choosing the right keywords to setting a budget, it’s easy to get bogged down in the details. And if you don’t have a background in marketing, it’s hard to know if your ads are even working. That’s where Voolt Marketing comes in.
How Voolt Marketing Simplifies Ad Campaign Setup
Voolt Marketing is designed to take the headache out of running ads. Instead of spending hours trying to figure out ad platforms, you can let Voolt handle it all—from setup to optimization. Let’s break down the process.
Step 1: Start with the Voolt Dashboard
Getting started with Voolt Marketing is incredibly simple. After signing up, log into your Voolt dashboard and navigate to the "Marketing" tab. This is where you’ll set the basic parameters for your ad campaign. Don’t worry—it’s designed to be user-friendly, even for business owners who aren’t tech-savvy.
Here’s what you’ll need to input:
- Target Location: Select the area you want to target. This could be your city or a specific radius around your business.
- Special Offers: If you want to run promotions (like a discount for new customers), Voolt lets you add this easily to your campaign.
- Contact Information: Enter the email address and phone number where you want to receive leads.
Voolt keeps it simple and eliminates the unnecessary jargon that can make platforms like Google Ads and Facebook Ads feel overwhelming.
Step 2: Choosing Your Service and Target Audience
Next, you’ll select the main service you want to promote. Whether you’re a plumber, electrician, or HVAC technician, you can choose the service that best represents your business. Voolt automatically generates ad copy that reflects this service, based on proven strategies that are tailored for high-conversion results.
Targeting the right customers is crucial, especially for local businesses. By defining your geographic area and target radius, you ensure that your ads are only shown to people who are within a reasonable distance of your business. This means you won’t waste money on clicks from people who are too far away to become customers.
Choosing your service area is the only thing you need to do here. Voolt takes care of the technical work, such as choosing the most effective keywords and crafting ad copy designed to capture attention and drive clicks.
Step 3: Check Your Ads and Choose Your Budget
You're almost there! Now, check how your ads will look. Our AI used all the information you provided, combined with the strategy developed by our experts, to create fully optimized ads.
Next, simply select your budget (which varies depending on your industry) and proceed with the payment. Keep in mind that these payments are not recurring, and you can adjust your budget at any time.
Step 4: Automated Ad Campaign Creation
Here’s where the real magic happens—Voolt’s advanced AI-driven system takes over, handling everything from ad creation to optimization. Voolt sets up your ad campaigns on both Google and Meta (Facebook/Instagram), ensuring your business is visible across the most popular platforms. This process includes:
- Landing Page Creation: Voolt designs a dedicated landing page for your campaign, specifically tailored to capture leads. This is where potential customers are directed when they click on your ad.
- Ad Creation: Voolt’s technology selects the right keywords, crafts engaging ad copy, and chooses the optimal audience for your business. The system takes into account local trends, consumer behavior, and competitive analysis to make sure your ads perform their best.
Step 5: Monitoring & Optimizing Your Campaign
Once your campaign is live, it enters a learning phase—a critical period where platforms like Google and Meta gather data to fine-tune your ads for optimal performance. This typically lasts between 7-14 days, during which Voolt’s system continuously monitors your ads and makes real-time adjustments based on performance metrics.
Here’s what happens during this phase:
- Google Ads: The platform’s algorithms analyze clicks, impressions, and interactions to optimize your ad delivery and bidding strategies.
- Meta Ads: Facebook and Instagram collect data on user engagement, such as likes, shares, and comments, to improve ad targeting and delivery.
While this phase might sound technical, you don’t have to do anything—Voolt handles everything. Once the learning phase is complete, your ads are fully optimized to start delivering the best possible results.
What Happens After the Campaign Goes Live?
Once your ads are fully optimized, your campaign will be live, and you'll start seeing new leads soon. Voolt ensures that these leads are sent directly to your dashboard, and you’ll receive real-time notifications via email, SMS, or phone so that you can respond promptly.
The key metrics to keep an eye on in your Voolt dashboard include:
- Total Visits: The number of people who visited your website as a result of the ad.
- Total Leads: The number of leads generated through form submissions or calls.
- Cost per Lead: The total cost incurred for each lead acquired.
- Conversion Rate: The percentage of visitors who took a desired action (like filling out a form or calling your business).
If you need to pause or resume your campaigns, Voolt gives you the option to do so with just a click. This flexibility ensures that you stay in control of your ad spend while still benefiting from Voolt’s continuous optimization process.
Ongoing Optimization for Maximum ROI
Voolt doesn’t stop working after your ads go live. The platform continuously monitors performance and adjusts your campaigns based on real-time data. This includes tweaking keywords, adjusting bids, and refining audience targeting to ensure you’re getting the most out of your marketing budget.
By leveraging advanced machine learning algorithms, Voolt ensures your campaigns remain efficient and effective, allowing you to focus on running your business rather than worrying about marketing strategies.
Conclusion
Setting up an ads campaign with Voolt Marketing is one of the simplest and most effective ways to grow your small business. With Voolt handling all the heavy lifting, from campaign creation to optimization, you can focus on what you do best—running your business. In as little as 2-4 weeks, you could be receiving new leads directly to your dashboard, giving you a steady flow of potential customers eager to hire your services.
Ready to take the next step? Sign up for Voolt Marketing today and start seeing the results of a professionally managed ads campaign—without the stress, confusion, or time commitment. Let Voolt handle the marketing while you watch your business thrive.
