Creating and placing an ad online via Google Ads is important for a bigger growth of your small businesses. After all, the platform allows you to see your ROI, understand your results and how much additional sales the ads brought. Although, when it comes to advertising with Google Ads, one of the most pressing questions for small businesses is invariably "How much does it cost to run an ad on Google?".

In this article, we will uncover the factors that influence the cost of Google Ads, and give you a gold tip to skip steps and start your Google Ads campaign without knowledge. 

How Much Does It Cost to Run an Ad on Google?

According to research carried out by WebFX, the average cost-per-click (CPC) of Google Search campaigns is between $0.11 and $0.50, with most businesses spending between $100 to $1.000 per month.

But, there are several key factors that impact how much you will pay for your Google Ads:

Keyword Competition: Keywords are the foundation of your ads. Popular keywords in high-demand industries can be more costly due to more advertisers bidding on them. For instance, a keyword like "insurance" will be more expensive than a more niche keyword like "handmade blue pottery."

Bid Amount: Google Ads uses a bidding system. You set a maximum bid – the most you’re willing to pay for a click. If your bid is higher than what others are willing to pay for the same keyword, your ad is more likely to appear on the first positions.

Quality Score: Google assesses the relevance and quality of your ads and assigns a Quality Score. A higher score can lower your cost per click and improve your ad placement.

Ad Rank: This is determined by your bid amount and your Quality Score. A higher Ad Rank means a better position on the search results page.

Campaign Settings: Your settings, including targeting options (like location and language), can impact costs. More targeted settings might increase your cost but can lead to more qualified clicks.

Now, you will learn how does budgeting work with Google Ads Costs! 

How Does Budgeting Work with Google Ads Costs?

A common query for small businesses that are starting into digital advertising is: "How does budgeting work with Google Ads costs?". Understanding the budgeting process in Google Ads is crucial for managing your advertising expenses effectively while maximizing the potential for your campaigns. Let’s see!

Setting Your Advertising Budget

In Google Ads, you have complete control over your advertising budget. This flexibility is one of the platform's key advantages. Here's how you can set and manage your budget:

Daily Budget: You set a daily budget for each campaign based on how much you're willing to spend per day. Google will then show your ads accordingly, ensuring that your spending doesn't exceed your specified limit over the month.

Monthly Spending Cap: While you set daily budgets, Google Ads provides a monthly spending cap. This is calculated as your daily budget times the average number of days in a month (30.4). Even if your spending fluctuates day-to-day, you won’t be charged more than this monthly cap.

Adjustments Anytime: You can adjust your budget at any time. If you find that a campaign is performing exceptionally well, you can increase the budget to capitalize on its success. Conversely, underperforming campaigns can have their budget reduced or be paused entirely.

Understanding CPC and CPM

The cost model you choose also influences how your budget is spent:

  • Cost-Per-Click (CPC): You pay each time someone clicks on your ad. This is ideal for driving traffic to your website.
  • Cost-Per-Mille (CPM): This is cost per thousand impressions, suitable for brand awareness campaigns where the goal is to be seen.

Smart Bidding Strategies

Google Ads offers automated bid strategies to optimize your budget. These strategies use machine learning to adjust your bids in real-time, aiming to get the best return for your budget. Options include Target CPA (Cost Per Acquisition), Enhanced CPC (Cost Per Click), and Target ROAS (Return On Ad Spend).

Budget Control Tips

  • Start Small: Begin with a modest budget to understand how Google Ads works for your business.
  • Monitor Regularly: Regular monitoring helps in optimizing your spending and adjusting your strategies according to performance.
  • Focus on ROI: Always measure the return on investment. A higher budget doesn’t always mean better results; it’s about how wisely the budget is used.

Now you know how your budget work, let see a few cost-effective strategies to maximize your investment in Google Ads!

4 Cost-Effective Strategies to improve your Google Ads Campaign

Next, you will see 4 tips To maximize your investment in Google Ads. They are:

Focus on Relevant, Long-Tail Keywords: These are less competitive and more affordable, yet they can attract more qualified leads.

Improve Your Quality Score: Optimize your ad copy, landing pages, and user experience will help you to improve your Quality Score, potentially lowering your cost per click.

Regularly Review and Adjust Bids: Stay on top of your campaigns and adjust bids according to performance and budget constraints. This will help you maximize the results of your campaign, without having to increase your investment.

Use Geo-Targeting Wisely: Targeting your ads to specific geographic locations can be more cost-effective if your business is location-specific. This prevents you to compete with big companies, wich normally run campaigns without geo-targeting.

How Much Time Do I Have to Spend Optimizing My Campaign in Google Ads?

A critical aspect of managing Google Ads campaigns that often concerns small business owners is understanding the time commitment required. The question "How much time do I have to spend optimizing my campaign in Google Ads?" is pivotal for businesses where resources, particularly time, are rare. So, let’s see how much steps are necessary to put a campaign on air and have the results of your ads.

Initial Setup Time

The initial setup of a Google Ads campaign is typically the most time-intensive phase. This involves:

  • Keyword Research: Identifying the right keywords for your target audience.
  • Creating Ad Copy: Writing compelling ads that resonate with your audience.
  • Setting up Ad Groups and Campaigns: Organizing your ads into logical groups and campaigns.
  • Defining Target Audiences: Deciding who should see your ads based on demographics, interests, and behaviors.

For a new user, this process can take several hours over a few days, depending on the complexity of the campaign.

Ongoing Optimization Time

Once your campaigns are live, the ongoing optimization process begins. This includes:

  • Monitoring Performance: Regularly checking the performance of your ads in terms of clicks, impressions, conversion rates, etc.
  • Making Adjustments: Tweaking your bids, keywords, ad copy, and targeting based on performance data.
  • A/B Testing: Running experiments to compare different versions of your ads to see which performs best.

The time required for these activities can vary widely depending on the size and number of your campaigns. However, a general guideline for small businesses is to allocate a few hours each week to managing and optimizing their Google Ads campaigns.

Using Automation Tools

To save time, Google Ads offers various automation tools, such as:

  • Automated Bidding: Google automatically adjusts your bids in real-time to achieve your advertising goals.
  • Smart Campaigns: For small businesses, Google offers Smart Campaigns, a simplified version of Google Ads that automates targeting and ad creation.

Golden tip: Skip steps and swiftly get started with Google Ads by automating the process

Remember, the time you invest in Google Ads can significantly impact the performance of your campaigns. 

If you want an alternative to all these steps, which can save a lot of your valuable time, you can consider hiring an AI Platform who can put your campaign online and optimize their daily, like Voolt Marketing

Voolt Marketing ensures that your website appears at the top of Google Search results, prominently tagged as "Sponsored." Voolt's simplicity lies in its automated processes, eliminating the need for users to navigate the complexities of Google Ads or digital marketing.

By entering basic information such as the desired advertising area, new customer discounts, and other relevant business details, users can easily preview their online campaigns. Once approved, campaigns launch swiftly, bringing in a steady flow of qualified leads every week. This streamlined process allows businesses to attract potential customers effortlessly while freeing up time to concentrate on core offline operations.

With Voolt Marketing, the intricacies of online advertising become accessible and efficient, providing tailored solutions for small business owners looking to expand their reach without unnecessary complications.


Understanding the cost of Google Ads is crucial for small businesses looking to leverage this powerful marketing tool. While the cost can vary based on multiple factors, with the right strategy and understanding of the platform, Google Ads can be a cost-effective way to drive traffic and sales. 

Remember, it's not just about how much you spend, but how wisely you spend it. Regularly monitoring and adjusting your campaigns is key to achieving the best return on your investment.

Furthermore, with our golden tip, you can automate this entire process by hiring the Voolt Marketing. This sophisticated tool seamlessly takes the weight off your shoulders, entrusting your business to a team of digital marketing experts. With Voolt Marketing, precision is assured in your Google Ads campaign, ensuring optimal effectiveness and leads on your account.