Are you looking for a way to grow your business? Do you want to attract new customers, but don’t know where to start? If so, then a lead magnet is just what you need.

A lead magnet is a free ebook, report or other downloadable resource that you give away in exchange for contact information. Lead magnets are proven to be an effective tool because they can help jump start relationships with new clients, as well as creating more leads.

With these tips on how to create an irresistible offer using lead magnets, your ideal customers will be attracted like moths to a flame!

Define Your Ideal Customer

The first step in creating a lead magnet is to define your ideal customer.

You can do this in one of two ways:

  • You can write down all of the characteristics that they share, and then create a profile based on those characteristics. For example, if your ideal customer is someone between the ages of 25 and 35 who lives in San Diego and works at an accounting firm, you might write something like "I'm looking for someone between 25-35 years old who lives in San Diego or close by."
  • Or alternatively (or additionally), you could create a list of questions that will help determine if someone is truly an ideal customer for you based on how they answer them--that way there's no guesswork involved! For instance: Do most of your friends also use [product]? How do they feel about [product]? Are there other products like yours out there already?

Choose A High-Value Topic

The second step in creating a lead magnet is to choose a topic that has value to your ideal customer.

The best way to determine this is by asking yourself what problems your target audience has, and how you can help solve them.

For example, if you sell yoga mats online and are trying to attract new customers, then offering an ebook on "How To Choose The Best Yoga Mat" would be a great choice!

You can also identify high-value topics by researching other businesses in your industry or niche who have created successful lead magnets -- this will give you insight into which types of offers seem most effective at attracting new leads (and why).

Create An Irresistible Offer

lead magnet

The third step in creating a lead magnet is deciding what you want to offer. This can be anything from a free consultation, to an ebook or even a discount on your services. The key is making sure that it's something the person receiving it can't refuse!

For example, if you're in the fitness industry and offer training programs for busy professionals who want to get fit but don't have time for traditional gym routines then offering them access to one of your workouts could be enough motivation for them to sign up as new clients.

If they like what they see then they'll upgrade their membership package which means more money coming into your business!

Format Your Lead Magnet

Once you've decided on your topic and created a lead magnet, it's time to format it. There are many different formats for lead magnets, but here are the most common types:

  • Ebook
  • Checklists/worksheets/templates (Word document)
  • Videos (YouTube video)

The best format depends on what type of content is best suited for your audience and what they want from their learning experience.

For example, if someone wants more information about how to start a business or increase their sales numbers, then an ebook would be ideal because it gives them everything they need in one place.

However, if someone wants something quick-and-dirty that shows them how do something specific right now (like make their business more efficient), then a checklist or worksheet may be better suited since these formats allow people to quickly scan through all the steps while still providing them with enough detail so they don't miss anything important along the way!

Promote Your Lead Magnet

Now you are done formatting your lead magnet, it's time to promote it. You can promote your lead magnet through following ways:

Social Media: Promoting your content on social media is a great way to reach new people who may not have heard of you before, or who might be interested in what you have to offer. You can use Facebook ads, Twitter ads, Pinterest Pin campaigns and more!

Email: Emailing current customers about new products and services is another effective way to get people excited about what's happening at your company--and get them into the buying mindset!


Lead magnets are a great way to get your ideal customers on your list. They're free, but they can be a great way to get people to sign up for your email list.

You'll have to do some research and figure out what kind of lead magnet would be most useful for the people who are likely to sign up for it.

If you sell cars, maybe an ebook about how to save money on car insurance would work well as a lead magnet.

Or if you make software for small businesses, maybe offering a free trial version of your software will entice them into giving it a try (and then hopefully buying).