Navigating the digital marketing landscape can feel overwhelming for business owners who lack formal training or experience in the field. Wait, I have a good news for you: now it's possible to use digital marketing without breaking the bank, to increase your business! 

This guide aims to simplify digital marketing, offering straightforward, practical strategies accessible to every business owner, regardless of their prior knowledge or expertise. 

Introduction to Digital Marketing for Non-Experts

Digital marketing is an umbrella term that encompasses all marketing efforts carried out online. As a business owner, understanding the basics of digital marketing is crucial, not only to survive but to thrive in the digital age. 

The good news? You don't need to be an expert to start making an impact online. With the right strategies and tools, anyone can harness the power of digital marketing to grow their business. Let’s see more about these strategies and tools!

Understanding the Basics of Digital Marketing

At its core, digital marketing revolves around reaching your target audience through various online channels. The most common channels include social media, search engine optimization (SEO), email marketing, and content marketing. The first step is to define your target audience: who they are, what they need, and where they spend their time online. This foundational step ensures your efforts are focused and effective.

The second step is to build your company’s website. In this step, you can count with Voolt to simplify and make it faster, optimized for SEO and easy to use. Click here to test our website builder for free!

SEO Strategies for Beginners

Search Engine Optimization (SEO) enhances your website's visibility in search engine results, making it easier for potential customers to find you. Begin with basic keyword research using tools like Google Keyword Planner to understand what your audience is searching for. Incorporate these keywords naturally into your website's content, titles, and meta descriptions. Simple on-page SEO practices can significantly improve your site's ranking over time.

If you want to learn more about SEO, check our guide about this Digital Marketing speciality!

Social Media Marketing

Embarking on social media marketing offers a direct line to engaging with your audience across platforms like Facebook, Instagram, and LinkedIn. Success begins with selecting the platforms where your target audience is most engaged, focusing on quality over quantity.

Content is king in social media marketing. Aim to create a mix of informative blog posts, eye-catching visuals, and interactive elements like polls and quizzes to keep your audience engaged. Tools like Buffer or Hootsuite are invaluable for scheduling your posts at optimal times without overloading your workload.

Remember, engagement is crucial. Beyond posting, spend time interacting with comments and messages to build a community around your brand. This approach not only increases your content's reach but also fosters loyalty and trust with your audience.

In essence, effective social media marketing is about understanding where your audience lives online, delivering valuable and varied content to them, and maintaining active engagement to nurture a strong brand-community relationship.

Email Marketing Made Simple

Email marketing is a direct line to your customers and prospects. Start by choosing a user-friendly email marketing platform and, create your first campaign by offering value, perhaps through a discount code or insightful content, to encourage sign-ups.

Focus on growing your list organically by adding a subscription form to your website and promoting it across your social media channels.

And don’t forget to use a Call To Action in your email campaign, they are a good way to improve your click rate!

Content Marketing for Business Owners

Content marketing is a vital strategy for business owners aiming to connect with their audience by delivering valuable and relevant content. 

This strategy encompasses various formats, including blog posts, videos, podcasts, and infographics, each serving to engage, inform, or entertain your audience based on their preferences and needs.

Let’s see a few key Strategies for Effective Content Marketing to help you to start your strategy!

Diversify Content: Mix up your content types to cater to different audience preferences, from detailed blog posts and engaging videos to informative podcasts and eye-catching infographics.

Use a Content Calendar: Planning with a content calendar ensures consistent content delivery, aligning your posts with seasonal trends and the customer journey. Consistency is key to keeping your audience engaged and building a reliable presence.

Measure and Adjust: Track your content's performance using tools like Google Analytics and adjust your strategy based on what content types and topics resonate most with your audience.

Effective content marketing is not just about producing content; it's about creating value for your audience and fostering trust. By strategically planning, diversifying your content, and measuring its impact, you can leverage content marketing to grow your business and strengthen your brand's online presence.

Leveraging Paid Advertising Wisely

Paid advertising, through Google Ads or social media ads, can offer a quick boost in visibility. Start small by setting a clear budget and goals for your campaign. 

Use the targeting options available to narrow down your audience to those most likely to be interested in your product or service. 

Analyze the performance of your campaigns regularly and adjust your strategy as needed to maximize your return on investment.

Remember, investing time in Google Ads is crucial for optimizing your campaign outcomes. However, if you're looking for a time-efficient alternative, consider leveraging an AI platform like Voolt Marketing helps you. 

Voolt Marketing offers a streamlined approach to ensure your website ranks prominently in Google Search results as "Sponsored," without the complexity typically associated with Google Ads or broader digital marketing strategies.

Voolt Marketing simplifies the campaign setup process. By just inputting basic details such as your target advertising region, any special offers for new customers, and other pertinent business information, you can quickly get a glimpse of your prospective online campaign. 

Approval leads to rapid campaign launch, ensuring a consistent influx of qualified leads each week. This efficiency not only helps in attracting potential customers with minimal effort but also allows businesses to focus more on their primary offline operations.

For small business owners aiming to extend their market reach without getting bogged down by the intricacies of online advertising, Voolt Marketing presents an accessible and effective solution. It offers customized advertising strategies that save time and enhance online visibility, making digital marketing a hassle-free experience.

Click here to know more about how Voolt Marketing can help you to reach your audience effectively!

Analyzing and Improving Your Digital Marketing Efforts

To understand the impact of your digital marketing efforts, familiarize yourself with basic analytics tools like Google Analytics for your website and the built-in analytics features on social media platforms. 

Track key metrics related to your goals, such as website traffic, engagement rates, and conversion rates. Use these insights to refine your strategies and improve your results over time.

Learning and Evolving: Next Steps in Your Digital Marketing Journey

Digital marketing is an ever-evolving field, with new trends and technologies emerging all the time. Stay informed by following reputable digital marketing blogs, attending webinars, and participating in online forums. 

The key to success is a willingness to learn, experiment, and adapt. Each failure offers valuable lessons that can lead to greater successes in the future. 


Digital marketing is not just for experts or millionaires. With the strategies outlined in this guide, any business owner can begin to harness the power of digital marketing to grow their business. 

Start small, focus on one strategy at a time, and gradually expand your efforts as you gain confidence and see results. Remember, the most important step is to start.

Choose one digital marketing strategy to implement today, and take the first step towards growing your business in the digital world.And, if you want to start your digital strategy and want to lead the Ads for specialists, don’t forget to use Voolt Marketing to help you in this step. We help you to get more leads while your other strategies don't take off!